Resilient Economic Growth
According to the International Monetary Fund, Guatemala is projected to grow its GDP by 4.1% in 2025—almost double the Latin American average of 2.2% (Sweigart, Americas Quarterly). Add to this an inflation rate held near 3%, and you have a promising macroeconomic environment—ideal for consumer markets including optical products.
Remittances Fueling Consumption
In 2024, Guatemala received $21.5 billion in remittances, representing 19% of its GDP (Sweigart, Americas Quarterly). This steady inflow of foreign capital boosts the purchasing power of millions of Guatemalan families, enabling greater access to vision care, fashion, and tech—including eyewear.
Young, Digitally Active Population
With a population of 18.7 million, more than 50% of Guatemalans are under the age of 25 (Datareportal). These digital natives are plugged in: 63.6% of the population actively uses the internet, and mobile penetration exceeds 110%, indicating that many people own multiple devices. This generation is visually driven, trend-aware, and willing to invest in their personal image.
Boom in E-Commerce
E-commerce in Guatemala is projected to reach $432 million in revenue by 2025, growing at an annual rate of 11% (EcommerceDB). Within this category, the Eye Care segment is expected to hit $1.8 million, and Sunglasses are projected to reach $1 million in online sales (Eye Care, Sunglasses).
Growing Imports Signal Market Potential
In 2023, Guatemala imported approximately $3.1 million worth of plastic spectacle frames, up from $1.21 million in 2020—a compound annual growth rate of 36.7% (IndexBox). This translates to roughly 125,000 units per year. China and Italy are the leading exporters, but there’s room for emerging brands offering a balance of design, functionality, and competitive pricing.
Strategies for the Optical Industry
- Target households receiving remittances
- Engage digitally through e-commerce and social media
- Develop youthful collections aligned with fashion trends
- Partner with local practices and retailers
- Offer tiered product lines based on purchasing power
Conclusion
With four decades of experience in Latin America and the Caribbean, I can confidently say Guatemala stands out as one of the most promising emerging markets for eyewear in 2025. The indicators are strong: economic resilience, digital youth, online retail growth, and a rising middle class ready to embrace new brands.
Sources
- Sweigart, Emilie. “Guatemala by the Numbers.” Americas Quarterly, April 22, 2024
- Digital 2023: Guatemala. Datareportal
- eCommerce Market in Guatemala – EcommerceDB
- Eye Care eCommerce Market in Guatemala – EcommerceDB
- Sunglasses eCommerce Market in Guatemala – EcommerceDB
- Spectacle Plastic Frame Price in Guatemala – IndexBox
Lesley Claveria
Lesley Claveria is a seasoned eyewear industry expert with over 40 years of experience in international sales, marketing, and brand development across Latin America, the Caribbean, and global markets. As Sales Director at ClearVision Optical and co-founder of Kouture Ventures Inc., he is known for his culturally attuned approach, grassroots market strategies, and dedication to making fashion-forward, accessible eyewear a global standard.