Lesley Claveria

Why Vision Is More Than Eyewear

admin — Thu, 19 Jun 2025 02:17:28 +0000

Why Vision Is More Than Eyewear

When most people hear the word “vision,” their first thought is about clarity of sight — reading street signs, seeing loved ones’ faces, or just being able to navigate daily life without stumbling. And for many, the solution is simple: glasses or contacts. But after spending more than four decades immersed in the world of optical sales, design, and international business, I’ve learned that vision is far more profound than just improving eyesight.

Vision is about how we see the world and how the world sees us. It’s about identity, confidence, and expression. And the eyewear we choose is one of the most immediate and powerful ways we communicate who we are without saying a word.

Vision

as Identity

When I talk

to customers or partners around the globe—from the bustling streets of Miami to vibrant communities in Trinidad and Colombia—I’ve seen firsthand

how a well-chosen pair of glasses can transform a person. It’s not only about function but form, style, and cultural relevance. The right frame can boost a person’s self-esteem, making them feel confident and ready to conquer their day.

This is especially true for men’s eyewear, where brands like Uncommon are designed to celebrate confidence and individuality. It’s also true for children, where safe and stylish frames like those from Dilli Dalli provide parents peace of mind and kids a sense of pride.

Vision as Opportunity

Vision is also about the future. For me as a business leader, it means constantly scanning the horizon to anticipate what the optical industry needs next. It means innovation — whether that’s embracing new technology like 3D scanning with or identifying underserved markets ripe for growth.

Expanding pediatric eyewear into Latin America and the Caribbean is a perfect example of vision as opportunity. These are markets where safety, fit, and style have historically been overlooked, but the demand and potential are tremendous.

Vision as Empowerment

Lastly, vision is empowerment. Whether you are an optometrist educating your patients, a salesperson guiding a customer, or a designer creating the next iconic frame, we all play a role in helping people see better—and live better.

Eyewear is a tool that empowers individuals to express themselves, to participate fully in their lives, and to connect with others. It is a bridge between physical clarity and personal confidence.

Final Thoughts

So, when you think about vision next time, I invite you to look beyond the lenses. Vision is about perspective, identity, and opportunity. And the eyewear industry is not just about making glasses—it’s about making a difference.

I’m excited to share more insights from my 40+ years in this amazing industry. Stay tuned as we dive deeper into brand building, international sales, market trends, and technology innovations that shape how we see the world.

What does vision mean to you?
Drop your thoughts in the comments or reach out on social media—I’d love to hear your story.

#VisionBeyondEyewear #EyewearIdentity #OpticalLeadershi

The post Why Vision Is More Than Eyewear first appeared on Lesley Claveria.

The post Why Vision Is More Than Eyewear appeared first on Lesley Claveria.

Guatemala: An Emerging Opportunity for the Optical Frame Industry

admin — Sun, 04 May 2025 16:38:24 +0000

Resilient Economic Growth

According to the International Monetary Fund, Guatemala is projected to grow its GDP by 4.1% in 2025—almost double the Latin American average of 2.2% (Sweigart, Americas Quarterly). Add to this an inflation rate held near 3%, and you have a promising macroeconomic environment—ideal for consumer markets including optical products.

Remittances Fueling Consumption

In 2024, Guatemala received $21.5 billion in remittances, representing 19% of its GDP (Sweigart, Americas Quarterly). This steady inflow of foreign capital boosts the purchasing power of millions of Guatemalan families, enabling greater access to vision care, fashion, and tech—including eyewear.

Young, Digitally Active Population

With a population of 18.7 million, more than 50% of Guatemalans are under the age of 25 (Datareportal). These digital natives are plugged in: 63.6% of the population actively uses the internet, and mobile penetration exceeds 110%, indicating that many people own multiple devices. This generation is visually driven, trend-aware, and willing to invest in their personal image.

Boom in E-Commerce

E-commerce in Guatemala is projected to reach $432 million in revenue by 2025, growing at an annual rate of 11% (EcommerceDB). Within this category, the Eye Care segment is expected to hit $1.8 million, and Sunglasses are projected to reach $1 million in online sales (Eye Care, Sunglasses).

Growing Imports Signal Market Potential

In 2023, Guatemala imported approximately $3.1 million worth of plastic spectacle frames, up from $1.21 million in 2020—a compound annual growth rate of 36.7% (IndexBox). This translates to roughly 125,000 units per year. China and Italy are the leading exporters, but there’s room for emerging brands offering a balance of design, functionality, and competitive pricing.

Strategies for the Optical Industry

Target households receiving remittances
Engage digitally through e-commerce and social media
Develop youthful collections aligned with fashion trends
Partner with local practices and retailers
Offer tiered product lines based on purchasing power

Conclusion

With four decades of experience in Latin America and the Caribbean, I can confidently say Guatemala stands out as one of the most promising emerging markets for eyewear in 2025. The indicators are strong: economic resilience, digital youth, online retail growth, and a rising middle class ready to embrace new brands.

Sources

Lesley Claveria

Lesley Claveria is a seasoned eyewear industry expert with over 40 years of experience in international sales, marketing, and brand development across Latin America, the Caribbean, and global markets. As Sales Director at ClearVision Optical and co-founder of Kouture Ventures Inc., he is known for his culturally attuned approach, grassroots market strategies, and dedication to making fashion-forward, accessible eyewear a global standard.

The post Guatemala: An Emerging Opportunity for the Optical Frame Industry first appeared on Lesley Claveria.

The post Guatemala: An Emerging Opportunity for the Optical Frame Industry appeared first on Lesley Claveria.

The Complexities of the Latin American and the Caribbean Optical Business

admin — Sat, 04 May 2024 02:12:43 +0000

The optical business, which encompasses the manufacturing, distribution, and retail of spectacle frames, sunglasses, and other vision-related products, has faced significant complexities in Latin America and the Caribbean (LAC) region due to the region’s oscillation between capitalistic and socialistic economic models over the years. Here are some key points regarding the challenges of operating in this sector:

Regulatory Uncertainties

Frequent shifts in political ideologies and governments have led to inconsistent and unpredictable regulatory frameworks governing the optical industry in many LAC countries.1 This lack of regulatory stability has made it difficult for companies to plan long-term strategies, invest in infrastructure, and navigate the ever-changing business landscape.

Import Restrictions and Tariffs

Some LAC countries with socialistic leanings have imposed stringent import restrictions and high tariffs on optical products, particularly those manufactured abroad.1 These measures, aimed at protecting domestic industries, have limited consumer choice, increased costs, and hindered the ability of international brands to compete effectively in local markets.

Intellectual Property Rights Concerns

Inadequate enforcement of intellectual property rights (IPR) has been a persistent issue in certain LAC countries, leading to the proliferation of counterfeit optical products.1 This not only poses risks to consumer safety but also undermines the competitiveness of legitimate businesses operating in the region.

Supply Chain Disruptions

Political instability, economic crises, and infrastructure deficiencies in some LAC countries have resulted in supply chain disruptions, making it challenging for optical companies to maintain consistent inventory levels and meet consumer demand.1 These disruptions can lead to stockouts, lost sales, and damage to brand reputation.

Workforce and Skills Gaps

The optical industry requires a skilled workforce, including optometrists, opticians, and technicians with specialized training.1 However, many LAC countries have faced challenges in developing and retaining a qualified workforce, hindering the growth and expansion of optical businesses in the region.Despite these complexities, the optical market in Latin America and the Caribbean has shown significant growth potential, driven by factors such as an aging population, increasing disposable incomes, and a growing middle class.12 However, navigating the region’s complex political and economic landscape remains a significant challenge for optical companies seeking to establish or expand their operations in the LAC region.To succeed in this market, optical businesses must adopt a flexible and adaptable approach, closely monitor regulatory changes, invest in local talent development, and foster strong relationships with local partners and stakeholders.123 Collaboration between governments, industry associations, and private companies will be crucial in creating a more conducive environment for the growth of the optical business in the LAC region.

By: Lesley Claveria

The post The Complexities of the Latin American and the Caribbean Optical Business first appeared on Lesley Claveria.

The post The Complexities of the Latin American and the Caribbean Optical Business appeared first on Lesley Claveria.

The Global Surge in Myopia Awareness Linked to Early Use of Personal Devices

admin — Sat, 13 Jan 2024 17:22:53 +0000

In recent years, there has been a remarkable increase in global awareness surrounding myopia, commonly known as nearsightedness. This surge in awareness can be attributed to the widespread use of personal devices from an early age. Let’s delve into the reasons behind this phenomenon, backed by credible studies found on the internet.

1. GMAC Survey by Ipsos

A comprehensive survey conducted by the Global Myopia Awareness Coalition (GMAC) in collaboration with Ipsos sheds light on the impact of electronic device usage on children and teens. The data, gathered from 2,007 US parents, reveals a significant increase in screen time, especially during the COVID-19 pandemic.

2. MyopiaEd Programme by WHO-ITU

The World Health Organization (WHO) and the International Telecommunication Union (ITU) initiated the MyopiaEd Programme. This digital initiative aims to address myopia globally, emphasizing the role of digital devices in contributing to myopia development. The program is supported by research conducted by the Global Myopia Awareness Coalition (GMAC).

3. School-Based Myopia Awareness Study

A study focusing on improving myopia awareness via school-based interventions reveals that approximately 70% of students lack adequate knowledge about myopia. The study suggests that early education and awareness campaigns could be instrumental in mitigating the rising trend.

4. Global Myopia Awareness Campaign

The Global Myopia Awareness Campaign, led by experts such as Price, a dedicated professional in advanced eye diseases, emphasizes the importance of personal relationships with patients. It highlights the need for ongoing parent education to sustain awareness about myopia and available treatments.

5. Impact of Screen Time During Pandemic

Parents globally are making efforts to limit their children’s screen time, realizing the increased use of electronic devices. This Ipsos study accentuates the challenges faced by parents in managing screen time and its direct link to myopia concerns.

As we navigate the digital age, these studies underscore the urgency of addressing myopia awareness, particularly concerning the use of personal devices from an early age. The collaboration between global organizations, backed by scientific research, is pivotal in creating effective awareness campaigns and promoting proactive measures to combat myopia.

Remember, it’s crucial to stay informed and spread awareness to safeguard the visual health of future generations.

The post The Global Surge in Myopia Awareness Linked to Early Use of Personal Devices first appeared on Lesley Claveria.

The post The Global Surge in Myopia Awareness Linked to Early Use of Personal Devices appeared first on Lesley Claveria.